Document 001
Visual Identity System
Issued Spring 2026
For LogicGen.dev

LogicGen.dev

Premise

A platform for non-technical founders and the AI agents they command, where business logic meets generative velocity.

Manifesto

For the founder with the idea, and the agent with the stack.

LogicGen turns business logic, integrations, source snapshots, media, and deployment workflows into composable product primitives. The identity carries that tension: disciplined structure, fast generation, and one bright pulse for moments of creation.

The Mark

A foundation, and a wedge.

LogicGen primary mark

The mark is two components on a single black field.

The Foundation

A bone-colored L: structural, weight-bearing, unmovable. Logic.

The Wedge

A pulse-green chevron: cursor, play button, code bracket, forward vector. Generation.

The Container

A rounded square in ink with a 20% corner radius: engineered, but human.

The System

One mark, many permissions.

Mark Primary
Mark Light
Reverse Glyph
Horizontal Lockup
Pulse Field
Wordmark
Co-brand Denova
Color

Bone. Ink. Pulse. And a rare violet.

Surface 60%Bone
#F2EFE6
RGB 242 239 230
Type 30%Ink
#0E0E14
RGB 14 14 20
Signal 4-6%Pulse
#D4FF3A
RGB 212 255 58
Rare AccentPlasma
#5A3AFF
RGB 90 58 255
Secondary TypeMist
#6B6A78
HairlineStone
#D6D2C4
HighlightPaper
#FBF9F2
PressedPulse Deep
#B8E22E
Typography

Sans for the argument. Mono for the machine.

Display and UI

Geist - variable 300..800

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz & 0123456789
Metadata and code

Geist Mono - variable 400..600

function generate(logic) { return logic.compose(); }
Voice

Specific, confident, generous, forward.

Confident

We have done the work. We do not need to shout.

Specific

Numbers, nouns, verbs. Avoid vague platform language.

Generous

The reader is a domain expert who happens not to code.

Editorial

Write like a senior engineer who took a writing class.

Composable

Headlines and paragraphs should survive in isolation.

Forward

Describe what is true now and what is building next.

Application

The identity at work.

App icon
Sticker
Stacked lockup
You had the idea
at 3:14 AM. Ship it
by morning.
Out-of-home campaign